Category: Employer Brand

  • Unlock hidden talent: AI recruitment reveals 70% more!

    Unlock hidden talent: AI recruitment reveals 70% more!

    Traditional recruitment methods are failing to tap into 70% of available talent due to their focus on active job seekers. AI-driven signals and intent data enable proactive engagement with professionals subtly indicating readiness for opportunities. This approach improves hiring outcomes, reduces costs, and enhances employer branding by connecting with the hidden talent market.

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  • The great skills talent tech shakeup: Who survived Fosway 2025?

    The great skills talent tech shakeup: Who survived Fosway 2025?

    The latest Fosway 9-Grid™ Talent Acquisition report for 2025 has just landed. It reveals a market undergoing profound transformation. As talent acquisition teams grapple with economic uncertainty, they face skills shortages and the AI revolution. This year’s analysis shows which vendors are rising to meet these challenges. It also shows which are falling behind. The…

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  • Starbucks puts people first: A reminder that technology should enhance, not replace, the human touch

    Starbucks puts people first: A reminder that technology should enhance, not replace, the human touch

    Starbucks CEO Brian Niccol has announced a significant shift. The coffee giant is pivoting its AI strategy. This change aims to increase staff numbers and decrease reliance on automated systems. The announcement is capturing attention across the talent and recruitment landscape. As reported in a recent People Management article, Niccol explained this decision candidly. He…

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  • The ultimate guide to modern technical recruitment in 2025.

    The ultimate guide to modern technical recruitment in 2025.

    Recruitment has changed a ton since the first agency opened in 1653. Nowadays, AI-driven platforms are key, but many still cling to outdated methods. Traditional agencies can’t keep up with the demand for skilled tech talent, leading to high costs and limited reach. It’s time for a fresh, strategic approach!

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  • Job adverts: 7 essential secrets to writing that work.

    Job adverts: 7 essential secrets to writing that work.

    The shift in talent acquisition is clear: most companies still rely on old-school job descriptions, which don’t connect with today’s candidates seeking meaningful job connections. To attract the right talent, companies need to tell engaging stories about culture and values, and use diverse media formats to resonate better with applicants.

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  • Unlocking powerful skills-based recruitment today.

    Unlocking powerful skills-based recruitment today.

    This article dives into skills-based recruitment for SMEs, which is key in tackling skills gaps. It highlights how focusing on real abilities over formal qualifications boosts retention and performance. Companies need to adapt to fast-changing skills demands, fostering continuous learning and diversity to strengthen their workforce and stay competitive.

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  • Modern recruitment: Adapt to new realities

    Modern recruitment: Adapt to new realities

    So, traditional hiring methods are kinda outdated now, especially with all the changes in the workplace. Companies need to be more flexible and innovative, focusing on data and employer branding. GMZ offers tailored services to tackle the unique issues in sectors like healthcare and retail, helping organizations save costs and hire smarter.

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  • How to avoid the spray and pray recruitment trap.

    How to avoid the spray and pray recruitment trap.

    Over the past year, our diagnostic tool has really helped companies tackle recruitment issues, especially when it comes to getting the right candidates. Instead of just buying more job credits, businesses should focus on improving their employer brand and candidate experience. Tailoring your messages and processes can genuinely attract better talent.

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  • Transform your recruitment strategy now: Enterprise insights for every business

    Transform your recruitment strategy now: Enterprise insights for every business

    Avature Up Front provided key insights into the evolving landscape of talent acquisition technology. Focused on enterprise solutions, Avature aims to set new industry standards with sophisticated AI features and automation while bypassing third-party integrations. This evolution presents opportunities for SMEs to access democratized enterprise capabilities, emphasizing the need for strategic technology selection.

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  • Job descriptions: The silent killer of successful recruitment

    Job descriptions: The silent killer of successful recruitment

    To attract top talent, reevaluate your recruitment strategy by updating job titles, improving job adverts, and enhancing your careers website. Ensure your application process aligns with role requirements, differentiate job descriptions from adverts, and feature authentic content that showcases your company culture. Engage with candidates effectively to make a lasting impression.

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