CultureTrak: Your People Leadership Co Pilot
Get instant coaching on team morale, retention risks, and culture challenges – powered by real employee sentiment, not guesswork.
Feeling Uncertain About People Decisions?
Making gut-feel calls about team morale, performance issues, and retention risks…
Get Always On People Coaching
CultureBot turns your team’s real sentiment into confident leadership decisions – available 24/7.
You’re Making Critical People Decisions Without Insight
The Blindside
Your best performer just resigned. You had no idea they were unhappy.
The Guessing Game
Team morale feels off, but you’re making decisions based on gut feel, not data.
The Lonely Leader
You’re wearing the HR hat alongside everything else. No one to ask for guidance.
“You’re making critical people decisions without the support, insight, or confidence you need.”
We Don’t Just Measure – We Show You What to Fix
Real Insights, Not Surveys
Based on actual employee sentiment across their journey.
Coaching, Not Dashboards
Get clear guidance on what to do, not just data to interpret.
Always Available
Ask questions anytime, get coached through decisions in real-time.
How It Works
We Gather Intelligence
Employees share feedback at key moments (onboarding, reviews, check-ins). We pull in external sentiment too (Glassdoor, Indeed). You don’t manage surveys – we do.
CultureTrak Learns Your Culture
CultureBot analyses patterns across your teams, identifies risks, spots trends you’d miss in spreadsheets.
CultureBot Coaches
Ask questions about team morale, retention risks, individual concerns. Get instant, specific guidance based on your actual culture data.
Who This Is For
The CEO/MD Without HR
Running a 100-500 person business without a dedicated people team. You’re making culture calls alongside strategy, finance, and operations.
The Lone HR Person
You’re drowning in payroll, compliance, and operational HR. No time for strategic culture work, no one to bounce people decisions off.
The People Leader
Responsible for culture but lacking the tools and confidence to spot problems early and coach managers effectively.
If you're making people decisions based on gut feel, exit interview surprises, or Glassdoor reviews after the fact - CultureTrak is for you.
Not Another Survey Tool
CultureBot is your copilot for people leadership - surveys are just how we gather intelligence
| Feature | Traditional Approach | CultureBot via CultureTrak |
|---|---|---|
| Response Time | Annual survey → 3-month analysis → outdated insights | Real-time intelligence → instant coaching → immediate action |
| User Experience | Dashboard of metrics you need to interpret | Specific guidance: "Here's what to do this week" |
| Engagement | Survey fatigue (42% response rates) | Lightweight check-ins at natural moments |
| Data Sources | Internal data only | Internal + external sentiment (Glassdoor/Indeed) |
| Support Model | DIY people strategy | AI coach guiding every decision |
No HR or People Team? Start Here.
If you don't have dedicated people expertise in-house, you're exactly who we built this for. CultureTrak gives you the people leadership guidance you need without hiring a full-time HR team. We help you understand employee and candidate experience from day one, spot retention risks early, and through CultureBot, coach your managers to be better leaders.
Lets Book Time To Talk
Real Scenarios
💼 "I think I need to let someone go"
CultureBot acts as a sounding board and advisor, showing you the data on team impact, reviewing sentiment from their peers and direct reports, helping you prepare for the conversation with specific talking points.
📉 "My team morale feels off"
CultureBot identifies root causes from recent sentiment shifts, shows you which specific issues are mentioned most frequently, compares to previous periods, and recommends specific interventions ranked by likely impact.
📭 "Someone just resigned - was this preventable?"
CultureBot reviews the sentiment journey, shows you the warning signs (declining scores, specific concerns raised), identifies others showing similar patterns, and creates an action plan to prevent the next resignation.
💰 "I need to make the case for retention investment"
CultureBot quantifies your flight risks, calculates the cost of projected turnover, identifies which interventions would have highest ROI, and generates a board-ready business case with specific recommendations and expected outcomes. Why not calculate the cost of employee turnover using our employee turnover calculator?
⭐ "How do I improve our employer reputation?"
CultureBot connects internal culture gaps to external Glassdoor perception, identifies the disconnects between what you promise and what employees experience, and creates a prioritised plan to close your authenticity gaps.
Common Questions
Q: Is this just another employee survey tool?
A: No. CultureTrak gathers data and CultureBot is our coaching copilot for people leaders. Surveys are how we gather intelligence, but you don't manage them - we do. You interact with CultureBot through conversation, not dashboards. (Though we have dashboards available if and when you need them)
Q: We don't have an internal HR or recruitment team. Can we still use this?
A: Absolutely - you're exactly who we built this for. CultureTrak gives you people leadership expertise without hiring a full-time HR team. Many of our clients are owner-operators wearing the HR hat alongside everything else.
Q: What if employees don't fill out the surveys?
A: We deploy lightweight check-ins at natural moments (onboarding, reviews, check-ins) rather than lengthy annual surveys. Response rates are typically 70-85% because we keep it simple and timely. We will also be introducing WhatsApp as a channel in the near future.
Q: How is this different from hiring a fractional HR consultant?
A: CultureBot is available 24/7, learns your culture continuously, and costs a fraction of fractional HR rates. For complex people issues, we can connect you with human expertise too. We also partner with fractional HR services.
Q: What kind of questions can I ask CultureBot?
A: Anything about team morale, retention risks, individual employee concerns, manager effectiveness, culture improvement priorities, or reputation management. If CultureBot doesn't know, it tells you honestly and suggests next steps.
Q: Do I need to be technical to use this?
A: Not at all. If you can have a conversation in WhatsApp or text, you can use CultureBot. It's designed for busy leaders, not HR tech experts.
Stop Making People Decisions Based on Ancient History
Let's have an honest 30-minute conversation about your people challenges and whether CultureBot can help you lead with confidence instead of guesswork.
What's Employee Turnover Costing You?
The True Cost of Turnover Calculator
Discover how much the authenticity gap is really costing your organisation
Step 1: Your Organisation's Details
What percentage of your workforce leaves each year?
Average salary of employees in your organisation
Total number of people in your organisation
How long does it take to fill a vacant position?
What percentage of the salary do you typically spend on recruitment and attraction costs? (Industry average is 12-15%)
Step 2: Your Details
We'll use this information to personalise your report
Total Annual Turnover Cost
This is what the authenticity gap is costing your organisation every year
Attraction Costs (Per Person)
Retention Costs (Per Person)
Potential ROI from Addressing the Authenticity Gap
Here's what you could save by implementing CultureTrak and closing the authenticity gap:
Key Insights for
Ready to Close the Authenticity Gap?
Let's discuss how CultureTrak can help you reduce turnover and save money
🔒 How We Use Your Information
By completing this calculator, you're providing us with information that we handle with care and transparency:
What We Collect:
- Your contact details (name, company name, and email address)
- Your organisation's workforce data (turnover rate, salaries, employee numbers, and recruitment costs)
How We Use It:
- To personalise your results: We use your organisational data to calculate your specific turnover costs and generate tailored insights
- To follow up with you: We may contact you by phone or email to discuss your results and how CultureTrak can help reduce your turnover costs
- For marketing purposes: Your contact details will be added to our marketing database so we can share relevant insights, case studies, and information about our services
How We Store It:
Your information is securely stored in our database on our own servers. We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction.
Your Rights:
You have the right to access, correct, or delete your personal data at any time. You can unsubscribe from our marketing communications at any point by clicking the unsubscribe link in any email we send you, or by contacting us directly.
Consent:
By submitting this calculator, you consent to GMZ Talent collecting and processing your personal data as described above. We comply with UK GDPR regulations and are committed to protecting your privacy.
For full details on how we handle your data, please read our Privacy Policy.