Welcome to February’s edition of from the edge.
Hi there, the talent landscape continues to evolve rapidly in 2025, bringing both challenges and opportunities for organisations looking to attract and retain top talent. Here’s your essential update on the latest trends and strategies.
Breaking news: Extending our partnership with Domino’s Pizza Group
We’re delighted to announce that Domino’s Pizza is extending their strategic partnership with GMZ throughout 2025. Following the success of our initial collaboration, which delivered Β£327k in cost savings and efficiencies, we’re now implementing our innovative CultureTrak platform across their organisation.
This expanded partnership will focus on:
- Continued recruitment transformation, supporting their contingent workforce transformation
- Elevating the employer brand internally and externally
- Real-time people sentiment analysis
- Comprehensive talent strategy optimisation
Stay tuned for more updates on this exciting journey and why not check out the case study
The true cost of traditional recruitment
Recent data from PayFit reveals that the average cost of agency hiring has reached Β£6,125 per hire. This striking figure raises an important question: Why are traditional recruitment approaches no longer working in 2025?
Our work with Domino’s Pizza demonstrates there’s a better way. Through strategic transformation, they achieved:
β’ 75% reduction in agency hires
β’ 50% increase in direct hires
β’ 42% reduction in temp-to-perm conversion
β’ Β£232k cost saving in just 6 months
Introducing: Our refreshed recruitment & employer brand diagnostic
Transform your talent acquisition and employer brand strategy with our comprehensive diagnostic tool. This complimentary assessment helps you:
β’ Benchmark your current recruitment practices
β’ Identify cost-saving opportunities
β’ Evaluate your employer brand effectiveness
β’ Uncover areas for process improvement
β’ Receive actionable recommendations
Ready to elevate your recruitment strategy?
The skills revolution
Did you know that technical skills now have a half-life of just 2.5 years? This rapid evolution demands a fundamental shift in how we approach recruitment. Our recent analysis of skills-based recruitment reveals how organisations are successfully:
β’ Building more adaptable workforces
β’ Improving retention rates
β’ Reducing hiring costs
β’ Expanding their talent pools
Celebrating excellence: 2025 RAD Awards
The recent Recruitment Advertising (RAD) Awards showcased outstanding creativity and innovation in our industry. We’re inspired by this year’s winners who demonstrated excellence in:
β’ Creative recruitment campaigns
β’ Employer brand development
β’ Digital innovation in talent attraction
β’ Diversity and inclusion initiatives
Congratulations to all winners! Their work sets new standards for recruitment marketing excellence and provides valuable insights for organisations looking to enhance their talent attraction strategies.
Check out this years RAD award winners…
Practical steps for transformation
Our flexible, scalable recruitment solution that’s more cost-effective than traditional agencies. Are you facing recruitment challenges? Our Campaign service offers tailored solutions to enhance your talent acquisition efforts. Whether youβre filling critical roles or managing large-scale hiring initiatives, weβre here to support your success.
Real-time people sentiment analysis to enhance your employer brand and improve retention. Our innovative tool provides real-time data on employee engagement, helping you foster a thriving workplace environment that attracts and retains top talent.
Expert guidance to transform your talent acquisition strategy. Our Diagnostic & Consult service offers a comprehensive analysis of your current practices. Weβll identify strengths, uncover opportunities for improvement, and work alongside you to implement transformative changes.
Stay ahead of the curve
Want to learn more about transforming your talent strategy? Stay up to date with our latest recruitment, talent & employer brand blog, book an exploratory call or download our comprehensive Service & Solutions Playbook.
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